Joana holds a bachelor’s degree in work and organizational psychology and a master’s degree in human resource management from the Portuguese Catholic University. She further complemented her academic background with a certification in Executive & Career Coaching.
Throughout her career, she has built extensive experience in Strategic Human Resources Consulting, talent development, behavioural training, and executive education. Her expertise spans Organizational Behaviour, Leadership, Career Management, and People Development. She is currently a Guest Lecturer in Executive Education programmes at NOVA School of Business & Economics and Porto Business School.
Passionate about personal and professional development, Joana is the co-author of the book Be the CEO of Your Career, in which she shares practical tools and insights on career management and employability.
Raised in a family from the Minho region of Portugal, she grew up with strong values centred on human relationships, closeness, and mutual support, which continue to shape her leadership style and professional approach. Recognised for her ability to engage and inspire individuals and teams, she is known for her strong client orientation, commitment to results, and genuine dedication to every project she undertakes.
Driven by a strong sense of purpose and social impact, since 2023 she has served on the Board of Stand4Good, a non-profit organisation dedicated to combating higher education dropout rates and promoting equal opportunities.
Joana began her professional journey at Jason Associates, where she was responsible for Business Development and led the firm's Porto operations. Since 2017, she has been Founder & Partner at ARGO, leading Business Development, Team Management, and the coordination of strategic projects focused on Talent Attraction, Development, and Retention.